- . com domains are over 33% more memorable than URLs with other top-level domains.
- .com is the #1 most trusted TLD, with . co in a close second place.
- When people try to remember a URL, they’re 3.8 times more likely to assume it ends in .com than anything else.
Our study shows that.com is better than all other options. Click here to get a PDF version of the full results, as well as a few bonus demographic-specific takeaways that aren’t in this article. .com is the most trusted domain extension, with.co in second place, according to the perceived trustworthiness scores of the 8 top-level domains we tested. We wanted to know if people are more likely to remember URLs with some top level domains.
It makes sense that mental categorization is part of how memory works. Since.com is the most dominant top level domain in that category,.net often gets mis-remembered as.com. Here are the memorability results along with the trust ratings we saw before. When people remember the URL almost correctly, but put the wrong domain extension at the end, which one do they say?
The results of the test show a bigger difference between.com and other domains. The.co.uk domain suffix, which received two guesses but wasn’t a subject of the study, isn’t shown on the chart above. People are 3.8 times more likely to assume a URL ends in.com. Obviously, this reinforces.com as the standard choice of domain extensions, since all three ratings for the list of domain extensions are in a single chart.
Despite the memorability of the.com domain, I believe it is still fair to use the extension that best works for you. It is always best to go with the.com if you are a smaller player or there are other businesses with similar domain names in your space. Nine people, who were not initially shown a.biz domain, thought that might have been what they saw. People might forget your URL, or go to the.com site if you use a less common domain.
I was surprised that people found both.com and.co to be more trustworthy than.org, which has historically been thought of as being more credible. I am curious if the equivalent.org and.us perception of trust has anything to do with the fact that 19.4% of testers live in Asia and 9% in Europe. We asked how trustworthy people would expect a site to be based purely on its URL, using the made-up brand “mattressrankings.com” as the domain, with the blank filled in randomly with either.com. The second part of the survey was designed to distract people and find out their demographic.
In the last part of the survey, we asked people to write the exact URL they saw at the beginning. Just click here and I will send you the upgraded PDF version for a few bonus demographic-specific tidbits that aren’t in this article.
Which domain type is best?
It’s always a good idea to choose a.com domain name. .com is the most established and credible domain name extension, and it can be tempting to come up with clever blog names using new extensions. New domain extensions like.14 jun are what we think. The year 2021.
Which domain is most powerful?
- 1 Gojo Satoru’s Unlimited Void.
- 2 Sukuna’s Malevolent Shrine.
- 3 Mahito’s Self-Embodiment of Perfection.
- 4 Jogo’s Coffin of the Iron Curtain.
- 5 Megumi Fushiguro’s Chimera Shadow Garden.
Is .com or .org better?
The domain extension.org is better for nonprofits, while.com is better for for-profit businesses. It doesn’t matter which one you pick, it has little effect on the search engine. Your domain extension is an absolute must if you want to build a website. There is a new year in 2019.
Is .net or .co better?
Co domain extension is worse than. net. If it’s available, it’s best to go with the.com version. 2020.
Is a .co domain OK?
The Internet country code top-level domain (ccTLD) is assigned to Colombia. There are no restrictions on who can register the second level co domain.